Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends. Effective Public Relations, Scott Cutlip, et.al.
In simpler terms:
Public relations is building relationships with your employees, customers, and the community that you serve.
Why do you care about these relationships?
Enlightened self-interest. Ultimately, these publics… these groups of people… spread the word about you, either positively or negatively. By building mutually beneficial relationships, you enhance your image and reinforce your brand in the community that you serve.
How is this different from marketing?
The key difference between marketing and public relations is the purpose of the message. If you are directly trying to influence someone to make a purchase, then it is considered marketing.
However, there is a very fine line between pr and marketing. With pr, you are trying to build a brand, a reputation, a community around your product. In a commercial application, pr is an indirect way to build a customer base.
Public Relations is about more than getting your picture in the paper
When creating your communications plan, there are many types of “publics” that you should consider…
- Customer relations
- Employee relations
- Investor relations
- Donor relations
- Community relations
- Media relations
- Crisis communications
- Brand management
Social media and social networks have added a whole new set of dynamics to a typical public relations campaign. You have the ability to converse one-on-one with your publics in real time!
The public relations industry is often misunderstood and taken for granted. When properly applied, PR is a crucial piece of the puzzle in an organization’s long-term success.
Public relations defined by the Public Relations Society of Americaincludes more detail on how a PR professional can serve your organization.
C2 Communications is available to help you build strong relationships with your people. Cyndee Woolley is an Accredited Public Relations professional that can help give you a nudge in the right direction or develop a full public relations campaign. For more information email me directly or call (239)571-3174.